Sustainability, Vol. 9, Pages 1767: The Revival and Restructuring of a Traditional Folk Festival: Cultural Landscape and Memory in Guangzhou, South China (Sustainability)

Landscape is an important object for research on local culture from a cultural geographical perspective. It is the spatial nature of memory that has seen the integrative study of memory and landscape receive increased attention from human geographers. The Qiqiao Festival is a traditional folk festival in the Lingnan region of Southern China. After half a century of suppression, the Qiqiao Festival in Zhucun was publically revitalized as the Guangzhou Qiqiao Cultural Festival, which coincided with the changing structure and significance of the landscape. This paper selected Zhucun, a typical urban village, as its case study and constructed an index system of festival landscapes. Through in-depth interviews, this paper studied the revival and restructure process of the Qiqiao Festival, and the role that landscapes play in the formation mechanism of memory on the part of subjects with different identities. The results showed that the elite and the local government selectively restructure festival landscapes, replacing authentic landscapes with `official` ones. The selection and production of a festival landscape constructed different memories among the subjects, where the festival memory of grassroots villagers was self-constructed and mostly came from traditional festival landscape elements while top-down interventions in the festival landscape constructed a different `official` memory for citizens and migrants to those of the villagers. The contemporary festival deviates from the original, which has weakened the conscious degree of cultural evolution and has had a reaction on the authenticity of memory. This research serves a reference for approaches in planning and conserving intangible cultural heritage in historic villages.