Traffic accidents have become an important problem for governments, researchers and vehicle manufacturers over the last few decades. However, accidents are unfortunate and frequently occur on the road and cause death, damage to infrastructure, and health injuries. Therefore, there is a need to develop a protocol to avoid or prevent traffic accidents at the extreme level in order to reduce human loss. The aim of this research is to develop a new protocol, named as the Traffic Accidents Reduction Strategy (TARS), for Vehicular Ad-hoc NETworks (VANETs) to minimize the number of road accidents, decrease the death rate caused by road accidents, and for the successful deployment of the Intelligent Transportation System (ITS). We have run multiple simulations and the results showed that our proposed scheme has outperformed DBSR and POVRP routing protocols in terms of the Message Delivery Ratio (MDR), Message Loss Ratio (MLR), Average Delay, and Basic Safety Message.