Within the framework of multifunctional conceptualisation, the authors have investigated the level of public goods embedded in Agri-food geographical indication products. Moving from the concept of the local Agri-food system, the generation of public goods are observed both on the value chain and on the territory. Three different dimensions of public goods are considered: Cultural heritage issues, socio-economic themes, and natural resources. To pursue this aim, the FAO-SAFA method is adopted. A single index for the three dimensions is computed in order to provide an easy and quick interpretation of the three dimensions. Preliminary empirical evidence on two cases studies suggests different public goods levels embedded in geographical indications, depending on the dimensions analysed. The method proposed aims to be a simple and effective tool to support good practice for policy makers and indicate fields for intervention where indexes show that improvements could be made.