MyJournals Home  

RSS FeedsSustainability, Vol. 11, Pages 2950: Community-Supported Agriculture Marketing Performance: Results from Pilot Market Channel Assessments in Colorado (Sustainability)

 
 

24 may 2019 08:03:08

 
Sustainability, Vol. 11, Pages 2950: Community-Supported Agriculture Marketing Performance: Results from Pilot Market Channel Assessments in Colorado (Sustainability)
 


Due in large part to rising consumer interest, the number of farmers and ranchers selling through local food markets is growing. Community-supported agriculture (CSA) is a unique local food channel adopted by producers that was initially established as a strategy for producers to directly benefit from the season-long investments of buyers who align with their community-focused mission. Although the U.S. Department of Agriculture has long collected data to improve farm performance, information on specific marketing channels is missing, and in response, this research provides some of the first evidence of the heterogeneity of performance among CSAs. In a pilot approach to understanding the economics of CSAs relative to other direct marketing channels, we conducted an assessment process, incorporating 42 farms in Colorado between June 2016 and October 2017. Results showed that farms that incorporated CSA sales in their direct market portfolios tended to be smaller in scale and utilize more diverse markets. Although these CSA farms have lower average weekly sales, they have the highest average marketing profit margins compared to other direct market channels.


 
216 viewsCategory: Ecology
 
Sustainability, Vol. 11, Pages 2952: Optimization of Decision Making in the Supply of Medicinal Gases Used in Health Care (Sustainability)
Sustainability, Vol. 11, Pages 2949: Research on Developers` Green Procurement Behavior Based on the Theory of Planned Behavior (Sustainability)
 
 
blog comments powered by Disqus


MyJournals.org
The latest issues of all your favorite science journals on one page

Username:
Password:

Register | Retrieve

Search:

Ecology


Copyright © 2008 - 2024 Indigonet Services B.V.. Contact: Tim Hulsen. Read here our privacy notice.
Other websites of Indigonet Services B.V.: Nieuws Vacatures News Tweets Nachrichten