MyJournals Home  

RSS FeedsSustainability, Vol. 11, Pages 3358: Consumer Preferences of Sustainability Labeled Cut Roses in Germany (Sustainability)

 
 

18 june 2019 02:03:23

 
Sustainability, Vol. 11, Pages 3358: Consumer Preferences of Sustainability Labeled Cut Roses in Germany (Sustainability)
 




The study investigated preferences of consumers of food retailing outlets in Germany for sustainability labeled cut roses. A sample of 1201 respondents of an online survey was used to analyze their preferences based on a choice-based conjoint experiment in which a bunch of 10 roses was considered which differed concerning the labeling certificate, country of production of the plants, price, packaging, smell, and blossom size of the roses. Latent class analysis revealed existence of consumer heterogeneity with around two thirds of the respondents being strongly in favor of sustainability labels. Thereby Fairtrade labeled roses got an overall positive assessment whereby organic roses were only preferred by 31% of the respondents. In addition, paper or no packaging, strong smell and uniform big blossom sizes got overall positive consumer evaluations in the experiment. The study concludes that sustainability labeled plants might be an option for producers to append additional value to horticultural products in Germany.


Del.icio.us Digg Facebook Google StumbleUpon Twitter
 
78 viewsCategory: Ecology
 
Sustainability, Vol. 11, Pages 3359: Public and Private Infrastructure Investment and Economic Growth in Pakistan: An Aggregate and Disaggregate Analysis (Sustainability)
Sustainability, Vol. 11, Pages 3357: Optimal Travel Route Recommendation Mechanism Based on Neural Networks and Particle Swarm Optimization for Efficient Tourism Using Tourist Vehicular Data (Sustainability)
 
 
blog comments powered by Disqus


MyJournals.org
The latest issues of all your favorite science journals on one page

Username:
Password:

Register | Retrieve

Search:

Ecology

Use these buttons to bookmark us:
Del.icio.us Digg Facebook Google StumbleUpon Twitter


Valid HTML 4.01 Transitional
Copyright © 2008 - 2019 Indigonet Services B.V.. Contact: Tim Hulsen. Read here our privacy notice.
Other websites of Indigonet Services B.V.: Nieuws Vacatures News Tweets Travel Photos Nachrichten Indigonet Finances Leer Mandarijn