Sustainability, Vol. 11, Pages 5035: Peasants` Calculation Capacities and Measurement Behaviors in Rural Agricultural Markets of China and Cote d`Ivoire: Implications for Technology Adoption and Rural Development (Sustainability)

Peasants’ calculation capacities (PCC) and measurement behaviors can enable the development of knowledge economy and technological exchanges. This study is based on critical observations made by analysis of Chinese and Ivorian rural markets to understand measurement system as a foundation of development of economic knowledge, science, and technology. A total of 167 rural people from China and Cote d’Ivoire were interviewed using a simple random sampling method through valid and reliable means. Using the univariate statistics, we summarized the data to statistically describe Chinese and Ivorian rural traders. The multiple linear regression model was used to examine the impact of different explanatory variables on peasants’ calculating capacities. From the independent two samples t-test, we statistically examined the difference between the calculation capacities of Chinese and Ivorian rural traders. Analysis of the data from China and Cote d’Ivoire showed that 76% of Chinese rural traders were using traditional or modern weighing balance compared to only 24% in Cote d’Ivoire. Modern or traditional weighing balance was popular only with traders or wholesalers dealing with bulk commodities, or traders with expensive products in the case of Cote d’Ivoire. Our findings also depict that the calculation capacities of Chinese rural traders are higher than Ivorian (p-value < 0.001). Experience was found to be the most effective factors for the estimation of PCC among Chinese and Ivorian rural traders. Together, these results significantly expand the knowledge, economy, and technology adoption issues in the context of China and Cote d’Ivoire. Thus, our analyses provide useful insights for policymakers, rural traders, advisers, for decision making and agricultural extension services in these two countries, particularly for China–Africa cooperation.