MyJournals Home  

RSS FeedsSustainability, Vol. 11, Pages 6554: Developing the Digital Artifact for the Sustainability of Marketing Research Results (Sustainability)

 
 

20 november 2019 20:03:21

 
Sustainability, Vol. 11, Pages 6554: Developing the Digital Artifact for the Sustainability of Marketing Research Results (Sustainability)
 




The rapid development of technology transforms the way researchers conduct projects, communicate with others, and disseminate findings. In addition to traditional presentations of research results, this paper argues that building a digital artifact is another optional method for the dissemination of research findings from the perspective of marketing. Thus, 20 Irish and Chinese micro-influencers were investigated from March 2016 to March 2019, and their microblogs were analyzed by text mining techniques. Consequently, the paper finds four types of keywords that micro-influencers apply to their marketing on social media. Based on the marketing keywords, a digital tool is designed to label fashion keywords in the microblogging automatically. The proposed tool not only contributes to model fashion bloggers’ content and increase the influence of marketing on social media but also enlightens marketing scholars to develop digital tools for the sustainability of disseminating research results.


Del.icio.us Digg Facebook Google StumbleUpon Twitter
 
18 viewsCategory: Ecology
 
Sustainability, Vol. 11, Pages 6555: Towards Evaluation of Environmental Spatial Order of Natural Valuable Landscapes in Suburban Areas: Evidence from Poland (Sustainability)
Sustainability, Vol. 11, Pages 6553: Research Profiling for Responsible and Sustainable Innovations (Sustainability)
 
 
blog comments powered by Disqus


MyJournals.org
The latest issues of all your favorite science journals on one page

Username:
Password:

Register | Retrieve

Search:

Ecology

Use these buttons to bookmark us:
Del.icio.us Digg Facebook Google StumbleUpon Twitter


Valid HTML 4.01 Transitional
Copyright © 2008 - 2019 Indigonet Services B.V.. Contact: Tim Hulsen. Read here our privacy notice.
Other websites of Indigonet Services B.V.: Nieuws Vacatures News Tweets Travel Photos Nachrichten Indigonet Finances Leer Mandarijn