MyJournals Home  

RSS FeedsSustainability, Vol. 11, Pages 6587: Perceived Mental Benefit in Electronic Commerce: Development and Validation (Sustainability)

 
 

22 november 2019 06:00:30

 
Sustainability, Vol. 11, Pages 6587: Perceived Mental Benefit in Electronic Commerce: Development and Validation (Sustainability)
 




There is no denying that electronic commerce has brought many benefits to consumers. In the competitive market, capturing the benefit that customers perceived will be the best way for the sustainability of online businesses. However, in the context of increasing human life quality, re-examining the beneficial dimensions of electronic commerce (e-commerce) is a necessity. This study aims to develop and validate a perceived benefit scale of e-commerce concerning the mental viewpoint. The qualitative research and quantitative research method are used according to the development and validation procedure proposed by Churchill in 1979. The research result indicates that the perceived mental benefit of online shopping is in the second-order concept of four dimensions, including perceived shopping enjoyment, perceived social interaction, perceived discreet shopping, and perceived control. Some research and managerial implications are proposed.


Del.icio.us Digg Facebook Google StumbleUpon Twitter
 
17 viewsCategory: Ecology
 
Sustainability, Vol. 11, Pages 6588: A Study on the Relationship between Paradox Cognition, Green Industrial Production, and Corporate Performance (Sustainability)
Sustainability, Vol. 11, Pages 6586: Do Ecosystem Service Value Increase and Environmental Quality Improve due to Large-Scale Ecological Water Conveyance in an Arid Region of China? (Sustainability)
 
 
blog comments powered by Disqus


MyJournals.org
The latest issues of all your favorite science journals on one page

Username:
Password:

Register | Retrieve

Search:

Ecology

Use these buttons to bookmark us:
Del.icio.us Digg Facebook Google StumbleUpon Twitter


Valid HTML 4.01 Transitional
Copyright © 2008 - 2019 Indigonet Services B.V.. Contact: Tim Hulsen. Read here our privacy notice.
Other websites of Indigonet Services B.V.: Nieuws Vacatures News Tweets Travel Photos Nachrichten Indigonet Finances Leer Mandarijn