Sustainability, Vol. 11, Pages 4939: Predicting Entrepreneurial Intentions and Pre-Start-Up Behaviour among Asnaf Millennials (Sustainability)

The study referred to the theory of planned behaviour in determining how the selected factors (innovativeness, proactive personality, need of achievement, internal locus of control, risk-taking propensity, lifestyle integration, social networking, resource and opportunity recognition, attitude towards entrepreneurship, subjective norms, and perceived behavioural control) influenced the entrepreneurial intentions and pre-start-up behaviour among the Asnaf millennials in Malaysia. This study collected cross-sectional survey data, which are quantitative data from 310 randomly selected Asnaf millennials from Kelantan, Malaysia using structured interviews. This study used Partial Least Squares Structural Equation Modeling PLS-SEM to analyse the data. The result confirmed the indirect influence (entrepreneurial intention) of attitude towards entrepreneurship, subjective norms, and perceived behavioural control on the pre-start-up behaviour. Findings revealed that all antecedents have a positive and statistically significant effect on attitude towards entrepreneurship, subjective norms, and perceived behavioural control, with an exception to risk-taking propensity. Hence, it is suggested that development programs and policies should enhance the innovativeness and opportunity recognition competency, provide access to working capital, and build a platform to promote entrepreneurial networking in increasing entrepreneurial intention among the low-income Asnaf millennials in Malaysia.