Sustainability, Vol. 10, Pages 4183: Influence of Personality Traits on Consumer Preferences: The Case of Office Chair Selection by Attractiveness (Sustainability)

With increasing living standards, a modern product is required to provide emotional links between a user`s personality and their work environment, in addition to satisfying functional and physiological needs. Since office workers in Taiwan have average daily working hours of over 8 h, they spend lots of time on office chairs, and nowadays more companies are willing to buy good chairs so that their employees can deliver higher efficiency under a more comfortable office environment. After interviewing a group of experts, office chairs are classified into 7 types, and the participants` personality traits are classified into 4 categories. The influence of different personality traits on the evaluation of office chairs by attractiveness is analyzed by quantification theory type I. Design elements that can better deliver an office chair`s attractiveness are determined. The results allow future designers to improve their designs by identifying the preferences of target users under difference office scenarios.