Sustainability, Vol. 11, Pages 323: Web-Based Recommendation System for Smart Tourism: Multiagent Technology (Sustainability)

The purpose of the study is to design and develop a recommended system based on agent and web technologies, which utilizes a hybrid recommendation filtering for the smart tourism industry. A hybrid recommendation system based on agent technology is designed by considering the online communication with other sectors in the tourism industry, such as the tourism supply chain, agency etc. However, online communication between the sectors via agents is designed and developed based on the contract net protocol. Furthermore, the design system is developed on the java agent development framework and implemented as a web application. Case study-based results considering two scenarios involving 100 customers illustrated that the proposed web application improves the rate of the recommendation for the customers. In the first scenario without disturbances, this rate was improved by 20% and the second scenario with disturbances yielded a 30% rate of acceptable recommendation. In addition, based on the second scenario, real time data communication on the system occurred, thus the proposed system supported real time data communication.