MyJournals Home  

RSS FeedsSustainability, Vol. 11, Pages 3336: Session-Based Recommender System for Sustainable Digital Marketing (Sustainability)

 
 

17 june 2019 11:03:06

 
Sustainability, Vol. 11, Pages 3336: Session-Based Recommender System for Sustainable Digital Marketing (Sustainability)
 




Many companies operate e-commerce websites to sell fashion products. Some customers want to buy products with intention of sustainability and therefore the companies need to suggest appropriate fashion products to those customers. Recommender systems are key applications in these sustainable digital marketing strategies and high performance is the most necessary factor. This research aims to improve recommendation systems’ performance by considering item session and attribute session information. We suggest the Item Session-Based Recommender (ISBR) and the Attribute Session-Based Recommenders (ASBRs) that use item and attribute session data independently, and then we suggest the Feature-Weighted Session-Based Recommenders (FWSBRs) that combine multiple ASBRs with various feature weighting schemes. Our experimental results show that FWSBR with chi-square feature weighting scheme outperforms ISBR, ASBRs, and Collaborative Filtering Recommender (CFR). In addition, it is notable that FWSBRs overcome the cold-start item problem, one significant limitation of CFR and ISBR, without losing performance.


Del.icio.us Digg Facebook Google StumbleUpon Twitter
 
86 viewsCategory: Ecology
 
Sustainability, Vol. 11, Pages 3338: Innovation Clusters Revisited: On Dimensions of Agglomeration, Institution, and Built-Environment (Sustainability)
Sustainability, Vol. 11, Pages 3337: Food Systems Sustainability: An Examination of Different Viewpoints on Food System Change (Sustainability)
 
 
blog comments powered by Disqus


MyJournals.org
The latest issues of all your favorite science journals on one page

Username:
Password:

Register | Retrieve

Search:

Ecology

Use these buttons to bookmark us:
Del.icio.us Digg Facebook Google StumbleUpon Twitter


Valid HTML 4.01 Transitional
Copyright © 2008 - 2019 Indigonet Services B.V.. Contact: Tim Hulsen. Read here our privacy notice.
Other websites of Indigonet Services B.V.: Nieuws Vacatures News Tweets Travel Photos Nachrichten Indigonet Finances Leer Mandarijn