Sustainability, Vol. 11, Pages 6335: `Green` Information Promotes Employees` Voluntary Green Behavior via Work Values and Perceived Accountability (Sustainability)

A range of different approaches has been used to involve employees in green workplace initiatives. One example of such an approach is to spread awareness by displaying “green” information concerning work-related environmental protection and sustainability information on organizational bulletin boards. The study aims to examine how green display rules and felt accountability influence the relationship between new-generation employees’ work values and green behavior. There were 567 Chinese millennial employees who participated in this study. The results showed that intrinsic preference, interpersonal harmony, innovative orientation, and long-term development had a positive influence on employees’ green behavior through the effect of felt accountability. Besides, the more green information displayed, the stronger the effect of intrinsic preference, interpersonal harmony, and long-term development on employees’ green behavior. This study provides valuable insights for managers to understand the work values of the new-generation employees and, in turn, improve their green awareness, which can help execute corporate social responsibility.